households online
of Polish households had internet access in 2025.
Statistics Poland, 2025 ↗Your market operator in Poland
Enter Poland.
Build demand.
Grow sales.
GoToPL helps international brands turn Poland from an export destination into a managed growth market. Strategy, local execution, sales development and selected distribution — coordinated by one partner.
01One local operator
02Marketing + sales
03Asset-light start
04Distribution when proven
What we solve
A good product is not the same as a strong Polish market position.
International brands often enter Poland through a distributor, a marketplace or scattered local partners. The product may be available, but nobody is actively building the market.
GoToPL connects the pieces: market insight, positioning, digital presence, demand generation, sales channels and local commercial execution.
Poland by the numbers
A large, connected market where digital presence shapes commercial growth.
Polish consumers are highly connected, mobile-led and accustomed to researching and buying online. For international brands, local digital visibility is part of market entry — not an optional layer added later.
bought online
of people aged 16–74 bought goods or services online during the previous 12 months in 2025.
Statistics Poland, 2025 ↗mobile access
of people aged 16–74 used a smartphone to access the internet in 2025.
Statistics Poland, 2025 ↗research products online
searched the internet for information about goods and services in 2025.
Statistics Poland, 2025 ↗retail sales online
of total Polish retail sales were generated online in January–June 2026.
Statistics Poland, H1 2026 ↗Category intensity matters. In the first half of 2026, online sales represented 25.1% of retail sales in textiles, clothing and footwear, 21.5% in press/books/specialised retail, and 21.0% in furniture, consumer electronics and household appliances.
Sources: Statistics Poland (GUS), Information Society in Poland 2025; Statistics Poland, Internal Market — January–June 2026. Percentages describe the populations and retail categories defined by the cited publications.
What we do
From market entry to measurable growth.
01
Market Opportunity
Validate demand, competition, pricing, channels and entry logic before committing resources.
Poland Opportunity Scan →02Market Launch
Localize the offer, digital presence, sales materials and launch campaigns for Poland.
Poland Launch →03Growth & Sales
Build demand, acquire partners and develop a structured local sales pipeline.
Poland Growth →04Distribution
For selected brands with proven potential, we can move into commercial and distribution models.
Selected brands →
Operating model
Service first. Commercial performance next. Distribution only when the market proves it.
Assess
→Understand the category and entry economics.
Launch
→Build the local foundation.
Grow
→Generate demand and sales.
Scale
Expand channels and selected distribution.
Why GoToPL
Not another agency. Not just a distributor.
We operate between strategy, marketing and commercial execution — the gap where international market entries often lose momentum.
Why work with usLocal market view
Decisions grounded in how Poland actually buys, searches and sells.
One accountable partner
Fewer handoffs between agency, sales, e-commerce and distribution.
Flexible investment model
Start without building a full Polish organization or financing inventory.
Built to scale
The model can evolve from advisory work into local commercial operations.
Backed by PLAN GROUP
A focused market-entry brand with an established strategic and digital foundation.
GoToPL is a specialist market-entry initiative operated by PLAN GROUP sp. z o.o. It builds on experience developed since 2012 across strategy, communication, digital execution and work with B2B and B2C companies.
Within the same ecosystem, PLDM ↗ brings experience in structuring communication, processes, channels and ongoing coordination. This gives GoToPL access to capabilities that foreign brands often need immediately after deciding to enter Poland.
Poland on your roadmap?
Start with one clear decision.
Tell us where your brand stands today. We will identify the most sensible first step — market validation, launch, growth or commercial partnership.