households online
of Polish households had internet access in 2025.
Statistics Poland, 2025 ↗Your operating partner in Poland
Enter Poland.
Build the market.
Grow sales.
GoToPL helps international companies validate, enter and grow in Poland. We coordinate market strategy, localisation, demand generation, sales development and selected distribution through one accountable local partner.
01One accountable operator
02Demand + sales
03Low-commitment start
04Distribution after validation
What we solve
Market access is not the same as market development.
International companies often enter Poland through a distributor, marketplace or several unrelated suppliers. That may create availability, but it does not automatically create demand, channel momentum or a controlled route to growth.
GoToPL connects market insight, positioning, digital presence, demand generation, sales channels and local commercial execution in one coordinated operating model.
Poland by the numbers
A large, digitally connected market where visibility influences commercial performance.
Polish consumers are highly connected, mobile-led and accustomed to researching products and buying online. For an international brand, local digital visibility is part of the commercial infrastructure required for market entry.
bought online
of people aged 16–74 bought goods or services online during the previous 12 months in 2025.
Statistics Poland, 2025 ↗mobile access
of people aged 16–74 used a smartphone to access the internet in 2025.
Statistics Poland, 2025 ↗research products online
searched the internet for information about goods and services in 2025.
Statistics Poland, 2025 ↗retail sales online
of total Polish retail sales were generated online in January–June 2026.
Statistics Poland, H1 2026 ↗Category intensity matters. In the first half of 2026, online sales represented 25.1% of retail sales in textiles, clothing and footwear, 21.5% in press/books/specialised retail, and 21.0% in furniture, consumer electronics and household appliances.
Sources: Statistics Poland (GUS), Information Society in Poland 2025; Statistics Poland, Internal Market — January–June 2026. Percentages describe the populations and retail categories defined by the cited publications.
What we do
A structured route from market assessment to commercial scale.
01
Market Opportunity
Assess demand, competition, pricing, channels and entry economics before committing significant resources.
Poland Opportunity Scan →02Market Launch
Adapt positioning, digital presence, sales materials and launch activity to the Polish market.
Poland Launch →03Growth & Sales
Develop demand, acquire partners and build a measurable local sales pipeline.
Poland Growth →04Distribution
For selected brands with validated economics, we can evaluate deeper commercial and distribution models.
Selected brands →
Operating model
Validate first. Build commercial traction next. Scale commitment when the economics support it.
Assess
→Assess the category, demand and entry economics.
Launch
→Establish the local commercial foundation.
Grow
→Develop demand, pipeline and sales.
Scale
Expand channels and, where justified, distribution.
Why GoToPL
An operating model between advisory, marketing and distribution.
We connect strategic decisions with local execution and commercial development — the point where international market-entry projects often become fragmented.
Why work with usLocal market view
Decisions grounded in local customer behaviour, channel structure and commercial realities.
One accountable partner
One operating view across strategy, marketing, sales, e-commerce and distribution.
Flexible investment model
Validate the market before building a full Polish organisation or committing capital to inventory.
Built to scale
The scope can evolve from market assessment into ongoing local commercial operations.
Backed by PLAN GROUP
A focused market-entry model backed by PLAN GROUP.
GoToPL is the market-entry specialist within PLAN GROUP sp. z o.o. Since 2012, the group has developed integrated capabilities across strategy, marketing, technology and business growth for B2B and B2C companies.
Within PLAN Group, PLDM ↗ structures strategy and communication, PLAN Digital ↗ leads marketing and campaigns, and PLAN Web ↗ delivers digital products and technology. GoToPL focuses on market entry and commercial development in Poland. Together, these specialist capabilities can be coordinated around one business objective.
Considering Poland?
Start with the right level of commitment.
Tell us your current position, objectives and constraints. We will identify the appropriate first step — market validation, launch, growth or a commercial partnership.